Technology Enhanced Driving
Released: Monday 15th January 2018 at 14:07
AMAP was commissioned by Transport for Greater Manchester (TfGM) to conduct an evaluation study of two telematics devices, Smartphone with video capture, and combined OBD Plug-in Device with smartphone technology.
The broad aims of the project were: to conduct an objective evaluation of the economic health, social and environmental impact of the two state-of-the-art telematics interventions, and to establish whether or not the presence of such telematics devices can have a positive impact on recorded driver metrics that can be correlated to road safety statistics for young drivers.
The study highlighted a significant mismatch between the perceptions of the technology developers and that of the user groups involved. The developer’s positive perceptions of the safety benefits of using the devices did not match those of the user group, who viewed the proposed technology with scepticism, leading to poor engagement with the technology.
Focus groups were then conducted to investigate young driver perceptions further, and to inform future research.